# AiSeoCourse.net

> AiSeoCourse.net is a free online course about AI search visibility for local businesses, published by
> LocusPilot and written by Adam Yong. It covers how assistants such as ChatGPT, Perplexity, Gemini and Google
> AI Overviews retrieve and cite information about a local business, and what an owner or their SEO can change
> on a Google Business Profile, a website and third-party sources to affect that. The course has eight lessons
> of roughly eighty minutes of reading in total, plus a ninety-day checklist, a ten-term glossary and 28
> supporting guides. It was published in September 2026, requires no registration or payment, and is reviewed at
> least monthly. Its material is drawn from 200+ local business sites LocusPilot has built since December 2025.

- Email: hello@aiseocourse.net
- Publisher: LocusPilot (https://locuspilot.com/)
- Author: Adam Yong, Author & Founder, LocusPilot
- Published: September 2026
- Price: Free. No registration, no payment, no email capture.
- Level: Beginner. ~80 minutes of reading across 8 lessons.
- Review cycle: At least monthly; every change dated in the changelog.
- Language: English

## Lessons

- [Lesson 1: How AI Search Picks Which Local Businesses to Recommend](https://aiseocourse.net/lessons/how-ai-search-picks-local-businesses/): The retrieval-and-citation mechanics behind every AI recommendation of a local business, with a 5-minute self-test.
- [Lesson 2: Google Business Profile for AI Search](https://aiseocourse.net/lessons/google-business-profile-for-ai-search/): Making your Google Business Profile the clean, consistent fact source AI engines prefer, one field at a time.
- [Lesson 3: Write Local Pages AI Can Quote](https://aiseocourse.net/lessons/local-site-content-ai-can-cite/): What on-page content AI assistants are willing to quote, and how to write it: answer-first structure, one service per page, facts instead of adjectives.
- [Lesson 4: Schema for Local AI SEO](https://aiseocourse.net/lessons/schema-and-structured-data-for-local-ai-seo/): LocalBusiness, Service, FAQPage and sameAs markup so AI engines can resolve your business as one entity, plus how to validate it and what not to mark up.
- [Lesson 5: Build a Local Site AI Can Find, in One Afternoon](https://aiseocourse.net/lessons/build-a-local-site-ai-can-find/): The method (structure, pages, the profile link, llms.txt, crawler permissions), then a walkthrough building the plumber site with LocusPilot. Disclosure included.
- [Lesson 6: Reviews, Mentions and Citations That AI Trusts](https://aiseocourse.net/lessons/reviews-mentions-and-citations/): How off-site signals feed the facts and sentiment AI assistants repeat: review velocity and replies, the directories that matter, local mentions, and NAP consistency.
- [Lesson 7: Measure Whether AI Search Shows Your Business](https://aiseocourse.net/lessons/measure-your-ai-search-visibility/): A manual prompt set, a weekly log template, the Search Console signals that mean something, free trackers, and what a realistic 90-day curve looks like.
- [Lesson 8: Where to Go Next](https://aiseocourse.net/lessons/where-to-go-next/): The 90-day checklist, and three honest paths after it: keep going alone, get the site built, or step up to AI SEO Rainmakers, with dated facts and the referral disclosed.

## Reference

- [The 90-Day Local AI SEO Checklist](https://aiseocourse.net/checklist/): every task from the eight lessons sequenced across three months.
- [AI Search Glossary](https://aiseocourse.net/glossary/): the ten terms the lessons rely on, defined in plain language.
- [All guides](https://aiseocourse.net/guide/): 28 single-question guides, each attached to the lesson it supports (the checklist and glossary above are two of them).

## Guides

- [AEO vs GEO vs local SEO: which one are you actually doing?](https://aiseocourse.net/guide/aeo-vs-geo-vs-local-seo/): One-line definitions of each, where they overlap, what a local business should actually care about, and why most vendor distinctions are marketing.
- [ChatGPT Search vs Google AI Overviews vs Perplexity: where each one gets local business facts](https://aiseocourse.net/guide/chatgpt-vs-ai-overviews-vs-perplexity-local-facts/): Which sources each engine leans on for local queries, what a citation looks like in each, and where to spend your effort first.
- [Citations vs unstructured brand mentions: which moves AI visibility](https://aiseocourse.net/guide/citations-vs-unstructured-brand-mentions/): What each is, how each reaches an AI answer, why directory volume plateaus, and where to spend your next 10 hours.
- [Do you need schema to appear in AI Overviews?](https://aiseocourse.net/guide/do-you-need-schema-to-appear-in-ai-overviews/): A direct answer: what schema demonstrably helps with, what it doesn't, and who should skip it and do content work first.
- [Google Business Profile vs Apple Business Connect vs Bing Places: which to claim first](https://aiseocourse.net/guide/gbp-vs-apple-business-connect-vs-bing-places/): Which assistants read which profile, the effort-to-payoff for each, and a claiming order for an owner with limited time.
- [How AI reads your reviews: what sentiment analysis picks up](https://aiseocourse.net/guide/how-ai-reads-your-reviews/): What aspect-based sentiment analysis extracts from review text, which attribute words recur, and why a few specific reviews beat many generic ones.
- [How often to re-check your AI search visibility](https://aiseocourse.net/guide/how-often-to-recheck-your-ai-search-visibility/): Why weekly checking produces noise, a monthly and quarterly rhythm that works, and what to log each time.
- [How often to update your Google Business Profile](https://aiseocourse.net/guide/how-often-to-update-your-google-business-profile/): A realistic cadence for posts, photos, hours and review replies, plus a 20-minute monthly routine and what is just busywork.
- [Where to paste JSON-LD on WordPress, Wix, Squarespace and a static site](https://aiseocourse.net/guide/how-to-add-json-ld-to-a-local-business-site/): Where the script tag goes on each platform, how to validate it, and the mistakes that silently break a block.
- [How to ask for reviews without breaking Google's rules](https://aiseocourse.net/guide/how-to-ask-for-reviews-without-breaking-googles-rules/): What Google prohibits, timing and wording that work, SMS and email templates, and how to handle a negative review.
- [How to pick your primary Google Business Profile category](https://aiseocourse.net/guide/how-to-pick-your-primary-gbp-category/): Why primary category outweighs every secondary one, how to research what competitors use, and what happens after you change it.
- [How to run a manual ChatGPT and Perplexity prompt test for your business](https://aiseocourse.net/guide/how-to-test-whether-chatgpt-recommends-your-business/): Build a fixed prompt set, run it logged out in ChatGPT and Perplexity, and record the results without fooling yourself.
- [How to write a service page an AI will cite](https://aiseocourse.net/guide/how-to-write-a-service-page-an-ai-will-cite/): A section-by-section structure for the pages that matter most commercially, with a worked example you can adapt.
- [llms.txt for local businesses: what it is and whether it helps](https://aiseocourse.net/guide/llms-txt-for-local-businesses/): What the proposed standard is, which engines consume it today, a minimal example, and an honest verdict on effort versus payoff.
- [Long-form guides vs short answer pages: what AI search actually pulls from](https://aiseocourse.net/guide/long-form-guides-vs-short-answer-pages/): Why passage-level clarity beats word count, when a long guide is justified, and how to split a bloated page.
- [Marking up areaServed when you serve several towns](https://aiseocourse.net/guide/marking-up-areaserved-when-you-serve-several-towns/): areaServed shapes, how many places to list before it stops helping, and keeping schema consistent with your profile service areas.
- [NAP consistency explained: why one wrong phone number breaks AI answers](https://aiseocourse.net/guide/nap-consistency-explained/): What NAP consistency means, how one mismatch spreads through data aggregators, and a simple audit pass you can run this week.
- [robots.txt for AI crawlers: allowing GPTBot, ClaudeBot and PerplexityBot](https://aiseocourse.net/guide/robots-txt-for-ai-crawlers/): Per-bot user-agent strings, allow and disallow blocks to copy, what blocking actually costs you, and how to verify the file is live.
- [Service-area businesses with no public address: what to do](https://aiseocourse.net/guide/service-area-businesses-with-no-public-address/): How hiding your address changes what AI can verify, how to set service areas correctly, and what to put on your site instead.
- [Using sameAs to link your business to Wikidata and your real profiles](https://aiseocourse.net/guide/using-sameas-to-link-your-business-to-wikidata/): What sameAs does, which profiles to list and in what order, whether you need a Wikidata item, and how to check the links resolve.
- [Website builder vs WordPress for an AI-findable local site](https://aiseocourse.net/guide/website-builder-vs-wordpress-for-ai-findable-site/): What each platform makes easy or hard for schema, speed and control, migration cost, and a decision rule by situation.
- [Do you need to do anything different for GEO as a local business?](https://aiseocourse.net/guide/what-is-generative-engine-optimization/): A one-line gloss of GEO with the fuller definition on aiseocourse.wiki, then what a local business actually changes and what it can ignore.
- [What to do after you finish the 90-day checklist](https://aiseocourse.net/guide/what-to-do-after-the-90-day-checklist/): The recurring monthly and quarterly tasks, what to re-audit and when, and the signs your foundation has slipped.
- [What to do when AI search says something wrong about your business](https://aiseocourse.net/guide/what-to-do-when-ai-search-says-something-wrong/): Why the error usually starts off-platform, how to fix the underlying source, the feedback routes that exist, and realistic timelines.
- [Which AI crawlers read your site: GPTBot, PerplexityBot, ClaudeBot and OAI-SearchBot](https://aiseocourse.net/guide/which-ai-crawlers-read-your-site/): What each named AI crawler is, who runs it, the difference between training and search crawls, and how to spot them in your server logs.
- [Why AI assistants recommend a competitor instead of you](https://aiseocourse.net/guide/why-ai-assistants-recommend-a-competitor/): The usual causes, thin profile, no citable page, stale third-party data, how to check each one, and what to fix first.

## Blog

- [The free AI SEO course for local businesses is now live](https://aiseocourse.net/blog/ai-seo-course-for-local-businesses-now-live/): All 8 lessons, the 90-day checklist and the glossary are published and open. No paywall, no email capture. Here's what's inside and who it's for.

## Areas Served

Global. The course is published in English and has no geographic service area. Its worked
examples use United States and United Kingdom local-business conventions, and the schema,
Google Business Profile and crawler guidance applies in any country those products operate in.

## Optional

- [About](https://aiseocourse.net/about/): who publishes the course, what it is based on, and the commercial relationships behind it.
- [Adam Yong, author](https://aiseocourse.net/author/adam-yong/)
- [Editorial policy](https://aiseocourse.net/editorial-policy/): sourcing, review and correction standards.
- [Changelog](https://aiseocourse.net/changelog/): dated record of curriculum revisions.
- [Contact](https://aiseocourse.net/contact/)
- [Full Content](/llms-full.txt): the text of every page on this site, lessons in full, longer guides trimmed to their opening answer.

## Disclosures

LocusPilot publishes this course and is used as a worked example in Lesson 5. The AI SEO
Rainmakers link on the homepage and in Lesson 8 is a Skool referral link. No SEO software
vendor sponsors this site.